Linen, precious as the future

Linen, precious as the future

Linen, precious as the future

10 tips for you


15 Jan 2024


When it comes to sustainability, Linificio e Canapificio Nazionale is sensitive and specific.

For this reason, we have drawn up a decalogue for a more sustainable and conscious approach to fashion purchases: the first step towards change begins with personal choices.

Here are ten tips to help you create a more sustainable wardrobe:

1. Know the origin and supply chain of the garment: choose brands that are transparent about the origin and production process of their garments.
Unleash your curiosity: ask the shop assistant about the origin of the garment, read the label carefully, or check the website where you are shopping online.

2. Choose durability: choose garments made of durable, high-quality materials to ensure longevity.

3. Choose sustainable materials: choose natural and environmentally friendly materials.

4. Choose short and certified production chains: garments designed or produced in Italy or with a short supply chain to reduce the impact of emissions due to transportation.
Even when shopping online, always look for detailed information on the locations of the different stages of the product production.

5. Buy less, buy better: make mindful purchases and embrace sustainable consumption

6. Take care of your clothes: follow the washing and storage instructions carefully.
They will last longer!

7. Reduce, reuse, recycle, give away: if an item is no longer needed or you are bored, you can resell it or give it directly to someone who can make good use of it.

8. Educate and raise awareness: educate others about the importance of mindful and sustainable consumption.

9. Choose sustainable brands: support brands that have truly sustainable practices throughout their production chain.

10. Be part of the change: support initiatives and projects that promote sustainability in the fashion industry.

These guidelines can help move the fashion industry through a more mindful and sustainable buying style!

Together we can make the difference.